Dive News Network – Fast Facts
Who We Are:
A network of regional scuba diving magazines, both print and online, that link consumers and businesses together.
Our Mission (What We do):
Our mission is to promote the sport of scuba diving by producing a quality Print and Internet publication that inspires divers to be more active in the sport – locally.
Our Impact:
Local divers dive more often. They purchase more dive gear and go on more trips. They also travel more. By listening to our readers we grow the sport of diving, and invite new divers into the "family".
Our Readership:
We distribute our magazine to every dive retailer in our region. They hand it out and staple their business card to it, recommending it. The magazine promotes them and their area.
Northwest Dive News Circulation:
20,000 monthly + 2 National Editions and 2 Dive Show Editions
200 PNW Scuba Retails including charters and resorts
29 Washington State Ferries, reader bins directly below video advertising
200+ Sporting Goods Stores, REI, Big 5, etc
Northeast and Midwest Dive News Circulation:
15,000 copies monthly including 2 major dive shows and 4 smaller shows
815 Scuba Retail locations, including charters and resorts
We network consumers and businesses together.
Our magazine represents the local dive community to consumers and helps them become more active in the sport. It is, essentially, a listing of “who’s who in the zoo” if you are not listed, you are not a player.
Cost effective Advertising
Our rates are reasonable compared to other publications, yet our circulation is targeted toward the local, regional active dive community creating a GREAT VALUE.
We offer Target Marketing of an important customer – Active Divers.
Our readers are NEW and ACTIVE divers who are in dive stores now. Active divers dive locally, more often and go on more trips. They are divers, not just people who dive.
We are a Valuable Resource for the local dive community.
As the only scuba magazines in our region, we represent our dive community to the world. Our magazines are a resource to new and active divers to find out what is happening. They are active participatory readers – VERY VALUABLE!
Build Awareness & Better Relationships with Decision Makers
Our magazines are read by dive shop owners, instructors and staff member as well as consumers. WE often have industry stories where they are mentioned or they have written. These decision makers are customers who buy equipment or travel to resell. Are you helping them stimulate demand locally? Are you rewarding your present dealers? Are you encouraging new ones to call? Are you advertising with us?
Established Trust and Credibility in the Market Place
We produce the most respected regional magazines in the country. Our magazine is full of entertaining stories written by local divers and then professionally edited, so that we can inspire others to dive more often. Our readers, both print and online, are community members who respect our opinion.
Dive & Travel Expo
We also produce a highly successful dive and travel show. Now in its third year, the show has 280 exhibit spaces, and is expected to draw 6,000-8,000 attendees. This makes it the third largest dive show in North America. The Seattle area, a major commercial port, is a large complex economy dominated by Boeing, Microsoft and Internet companies that is still robust and has remained largely unaffected by the economic downturn. The show has grown exponentially in the last two years. We have the support from the local dive stores with 31 local dive stores participating in the show last year. For more information, see www.diveandtravelexpo.com.
Contact information
Dive News Network
Rick Stratton – Publisher
PO Box 1494, Oak Harbor, WA 98277
360.240.1874 (phone)
888.358.3471 (fax)
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