This year marks the Dive News Network’s 16th anniversary. During our time in business, we have been providing informative services, which have made and helped maintain the connection between divers and the dive industry. We have come a very long way from newsletter, to newspaper, to magazine, and now we consider ourselves a media and marketing group!
A media group may sound ostentatious and sometimes I feel full of myself when I reference to other companies that I am now a ‘media mogul’. But we have changed the way we do business. Last year we added 2 more magazines under the main Dive News Network umbrella making our total 5 monthly print magazines. We also expanded our Dive News web portal, increased our YouTube activity, and most of all upped the ante with social media like Facebook and Twitter. Our presence online has increased our ability to create interactive articles, and real-time updates from the dive industry. We have grown into a user friendly, information driven, and beautifully interfaced full-service network with so much to offer the dive community as a whole.
But what is a membership in this media group really mean for the dive business-owner, and what benefit can it bring? We give you the power to harness all of this new technology (YouTube, Facebook, the new digital edition I’ll tell you about shortly) and allow you as a member of the Dive News Network Media Group to put the power in your hands.
Let’s say you are having an awesome cool fund-raiser for inner city kids to experience diving as part of your dive shop. You could take out an ad, which is a fantastic option, but now we have the ability to expand your advertising dollars to more than just a 1-dimensional print item. We can add your blurb to the hot news, activities calendar, and also give this some extra oomph by highlighting it.
Most magazines can do this, but we’ve added the whipped cream, chocolate sauce and cherry on top of this Sunday by harnessing the power we talked about in the last paragraph. We can post on Facebook the month/week/day before your event to remind people it’s happening. We can make your event a high-lighted news blurb on the www.divenewsnetwork.com, www.mwdivenews.com and www.nedivenews.com website. And most of all, we can take advantage of the electronic E-dition of the Northeast/Midwest Dive News magazine.
This month marks the first expanded electronic edition of Northeast/Midwest Dive News magazine and even my socks are blown away (and I knew it was coming)! This E-dition not only allows the magazine to be immediately available to Northeast/Midwest Dive News’ readers, it also allows us to embed a video or slideshow related to your event right into the magazine. Want a link to a YouTube video with your hot news, to drive readership to your event’s Facebook page, or a pdf of the flyer with store coupons attached to pop-up when they click? We can do that!
As a note to our readers, we will soon be implementing a subscription setup for this cool new E-dition. And we look forward to sharing this with you soon, but rest assured all of our articles will still be available on the site. We will continue publishing our content on the web for your convenience!
We are striving to make the Dive News Network Media Group your connection to what’s happening in the dive industry, and look forward to finding new and innovative ways to make that happen!
Master diver Mike Hughes takes you on a whirl wind tour of the inner sanctum of Inner Puget Sound. 
Often called the “Sunrise Side” because it is located on the east shoreline of Michigan, Alpena calls to divers from out of the past.
When you think of diving for tropical fish, you probably don’t think of Rhode Island...especially in late September.
Come visit Isla de Guadalupe with writer Bruce Watkins and see the best place to observe and photograph these fascinating animals.
Meet the newest member of the Dive News Network, and no we aren't talking about a person!
For over 15 years Ernie Arellano has been in the forefront of dive industry innovations for other companies but now Arellano is striking out on his own. 
