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Publisher's Corner

Afterall, Diving is a Sport!

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Welcome to the May Northeast/Midwest edition! We are excited to bring you this month’s content, and have some great dive stories for you. Diving is a sport like no other!

I was talking to my friend last week who isn’t a diver, and he was expressing confusion at how you could call diving a sport. To him, sport implied competition of some sort. Team A against team B. I asked him if he ever watched the summer Olympics and if he was looking forward to the 2012 London games ahead of us. Of course his response was positive. He indicated an interest in weightlifting, which made me smile. Weightlifting isn’t exactly a sport according to the team A vs. team B mentality. It’s about pushing yourself to be better. Improve your scores, increase your lifting capacity, and most of all be able to lift again after pushing yourself.

Diving, I told him, is similar. We study, research, and carefully prepare the way all athletes need to. We lift weights (dive gear is NOT light), swim laps, and have to be on our game to do what we do. Granted our finish line is differently defined: hiking to the far reaches of some far off island to see a once in a lifetime dive spot; swapping dive stories with your dive club; or just getting in the water to scratch the itch.

Diving isn’t a sport where we compete against each other; diving is a sport where we are all on the same team. (Probably why you don’t really see scuba diving in the summer Olympics program.) Diving is a community. We are all part of the team known as divers whether you are a recreational, warm water only diver or a technical, hard hat commercial diver, we have something in common.

My friend changed his mind in the end, especially after I showed him the gear I haul to dive sites. I can’t wait to get him in the water soon, and convert another new dive buddy.

Expo Time!

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Welcome to the April edition of Northwest Dive News! We slave over editions every month, but this month is the big one for us: EXPO MONTH!

I feel like a proud papa knowing this month marks our Fifth Dive & Travel Expo. When I started this, my staff worked to make it happen, telling me I was crazy the entire time. Looking back, I was a little insane, but it was just the right amount of insanity. The Pacific Northwest, of all places, deserves its own Dive Expo. I look forward to these weekends. It’s a party. The work in planning the event, and the work to make it happen, is worth it when I get to spend those three days partying with my dive buddies.

This edition you are holding in your hands is special. We went out and found some of the greatest stories we can share about local diving (Tacoma and Hornby) and beyond (Fiji anyone?), but we also included all you will need to know about the Dive & Travel Expo 2012.

From pages 18-29, in this edition, you can discover our schedule of events; the map of the show floor; the seminar schedule; a bit about the Local Legends and Diver of the Year award winners. You will learn about our t-shirt and our partnership with Dive for a Cure (as well as the story behind why we tie dyed 400 shirts in one week); and most of all a huge thank you to the show sponsors (the entire list is on page 19). We wouldn’t be here without the support of our sponsors, the manufacturers, the resorts, and the local dive shops and clubs. THANK YOU!

I went to a few shows already this year, and came back energized with a lot of ideas I can’t wait to implement this year and years to come. I hope you like that we are taking it up a notch!

Beyond the expo, Dive News Network has accomplished so much in the last year. We expanded the website with over 2000 new pages of content including photos, videos, and stories about local diving. Our new e-reader, which was launched just last month, boasts a bench-mark standard for bringing easy access to cutting edge digital content in a user friendly forum. It is truly the best on the market right now. I feel overwhelmingly grateful to be working with such amazing technology especially when I can bring it to our Dive News Network Media Group members at such a low cost.

We are looking forward to this next year (and beyond). We are excited to expand our partnerships, and help our dive industry associates grow their businesses. Northwest Dive News is constantly evolving into an internet savvy and innovative new media concept. Two years ago everyone in publishing said print was dying. We here at Dive News didn’t buy into the mindset then and we won’t as we move forward. However, we do see a need to adapt to the ever changing world of media publishing.

We are challenging ourselves to provide our readers with information in quick or even real time. Our goal is to become the local diver’s resource for all news, events, dive site reviews, and trip reports. I can’t make this happen alone. Let us give your business free PR by sharing these stories with the dive community.
After all, we are all members of the Dive News Network.

Rick Stratton

facebook.com/RickStratton1
twitter.com/nedivenews
twitter.com/mwdivenews
This e-mail address is being protected from spambots. You need JavaScript enabled to view it

One More Month

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I feel like a proud papa knowing this month marks our Fifth Northwest Dive & Travel Expo in Washington. But it is next month’s inaugural Northern California Dive & Travel Expo I’m more excited about. When I announced to my staff we were starting a second Expo, they jumped on board and worked to make it happen, telling me I was crazy the entire time. Looking back, I was a little insane, but it was just the right amount of insanity. The west coast deserves its own group of Dive Expos. I look forward to these weekends. It’s a party. The work in planning the event, and the work to make it happen, is worth it when I get to spend those three days partying with my dive buddies.

Look for more info about this weekend on pages 10-11, but there is so much more available on our website (www.northerncaliforniadiveandtravelexpo.com). This year we did something really special with our shirts, and I can’t wait for you to read the story behind how we wound up tie-dying 400 shirts (page 9).

I have already been traveling this year, and I’ve been watching the divers from across the US. The economy is taking a turn for the positive. Attendance was higher at these other shows than it has been in recent years. Divers are getting more excited about traveling, or buying more gear. I can see a light at the end of the tunnel. I came back energized from these shows with a lot of ideas I can’t wait to implement this year and going forward.

Beyond the Expo this year, Dive News Network has accomplished so much in the last year. We expanded the site with over 2000 new pages of content including photos, videos, and stories about local diving. Our new e-reader, which was launched just last month, boasts a bench-mark standard for bringing easy access to cutting edge digital content in a user friendly forum. It is truly the best on the market right now. I feel overwhelmingly grateful to be working with such amazing technology especially when I can bring it to our Dive News Network Media Group members at such a low cost.

We are looking forward to this next year (and beyond). We are excited to expand our partnerships, and help our dive industry associates grow their business. Southwest Dive News is constantly evolving into an internet savvy and innovative new media concept. Two years ago everyone in publishing said print was dying. We here at Dive News didn’t buy into the mindset then and we won’t as we move forward. However, we do see a need to adapt to the ever changing world of media publishing. We are challenging ourselves to provide our readers with information in quick or even real time. Our goal is to become the local diver’s resource for all news, events, dive site reviews, and trip reports. I can’t make this happen alone. Let us give your business free PR by sharing these stories with the dive community. After all we are all members of the Dive News Network.

Rick Stratton

facebook.com/RickStratton1
twitter.com/nedivenews
twitter.com/mwdivenews

Springing Into the Next Season

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Welcome to the April edition of Northeast and Midwest Dive News! I’ve spent the last few months in airports doing the tradeshow circuit, and I’m definitely “springing forward” to the next part of the dive season - the local manufacturer demo and test dives. 

 Looking ahead to the spring/summer season, I see many shows and diving trips in my future: west coast shows, my own Dive & Travel Expos in Tacoma and Santa Clara, and the manufacturer demo tours. I enjoy the big trade shows, and encourage everyone to go!

You can read my recaps of Our World-Underwater and Boston Sea Rovers Clinic in this edition, but there is something truly unique about seeing avid local divers try on new gear and jump in the water to test it out. Ocean Equipment is hosting a series of events coming up which will give seasoned and new divers a chance to try one of their Waterproof AB line of Hybrid Suits we profiled in our March gear review. (Or scan the code to the left for the link)

When Mitch Lepine, president of Ocean Equipment, asked me to help sponsor these local diving events across Canada, I didn’t hesitate to say yes! Events focused on getting divers in the water are the bread & butter of Dive News Network. We are here to support the local diver diving locally; try saying that 4 times fast!
Beyond the summer events, Dive News Network has accomplished so much in the last year. We expanded the website with over 2000 new pages of content including photos, videos, and stories about local diving.

Our new e-reader, which was launched just last month, boasts a bench-mark standard for bringing easy access to cutting edge digital content in a user friendly forum. It is truly the best on the market right now. I feel overwhelmingly grateful to be working with such amazing technology especially when I can bring it to our Dive News Network Media Group members at such a low cost.

We are looking forward to this next year (and beyond). We are excited to expand our partnerships, and help our dive industry associates grow their business. Northeast and Midwest Dive News is constantly evolving into an internet savvy and innovative new media concept. Two years ago everyone in publishing said print was dying. We here at Dive News didn’t buy into the mindset then and we won’t as we move forward.

However, we do see a need to adapt to the ever changing world of media publishing. We are challenging ourselves to provide our readers with information in quick or even real time. Our goal is to become the local diver’s resource for all news, events, dive site reviews, and trip reports. I can’t make this happen alone. Let us give your business free PR by sharing these stories with the dive community.

After all, we are all members of the Dive News Network.

Happy Birthday, Southeast Dive News!

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I can’t believe we’ve been making Southeast Dive News for one year! This time last year, my staff and I were anxiously awaiting the first copy to come off the presses, and nervously hoping we would be welcomed into your local dive community. The southeast dive community exceeded our hopes and greeted us with open arms! The local support has been phenomenal and humbling! It would not have happened without each of you reading this message right now. So I need to say thanks to our supporters!

To the dive shop owner: Thank you for your time sharing your stories, adventures, and events. We are a small business and we know how every minute (and dime) counts especially in this economy.

To the dive charters, clubs, manufacturers, writers, photographers, and resorts: Thank you for helping us write some of the greatest content I’ve read on diving in the southeast regions. Your help in fact checking, and telling us your stories about diving the local “hot spots” has been invaluable.

Last, but furthest from least: I would like to thank our readership. Southeast Dive News would not exist were it not for those who pick up the magazine or click on our link online.

All of you are the reason we are here – thank you!

We have accomplished so much in the last year. We expanded the site with over 2000 new pages of content including photos, videos, and stories about local diving. Our new e-reader, which was launched just last month, boasts a bench-mark standard for bringing easy access to cutting edge digital content in a user friendly forum. It is truly the best on the market right now. I feel overwhelmingly grateful to be working with such amazing technology especially when I can bring it to our Dive News Network Media Group members at such a low cost.

We are looking forward to this next year (and beyond). We are excited to expand our partnerships, and help our dive industry associates grow their business. Southeast Dive News is constantly evolving into an internet savvy and innovative new media concept. Two years ago everyone in publishing said print was dying. We here at Dive News didn’t buy into the mindset then and we won’t as we move forward. However, we do see a need to adapt to the ever changing world of media publishing. We are challenging ourselves to provide our readers with information in quick or even real time. Our goal is to become the local diver’s resource for all news, events, dive site reviews, and trip reports. I can’t make this happen alone. Let us give your business free PR by sharing these stories with the dive community. After all we are all members of the Dive News Network.

Rick Stratton
facebook.com/Rick.Stratton1
twitter.com/nedivenews (Northeast)
twitter.com/mwdivenews (Midwest)
This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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